VEGUMS
The challenge
With a U.S. launch approaching, Vegums was seeking help garnering plant-based / vegan media attention from overseas. The goal was to position the brand for the American consumer mindset while ensuring the original core messaging was not lost in translation.
The Solution
AMC Consulting became a key, integrated member of the Vegums team, providing education and insights for the American market, media landscape, and helping the brand and its founders navigate their first launch in the western hemisphere.
Media Relations
Media Training
Award Submissions
Product Seeding
Press Kit Creation
Press Release & Messaging Creation
“We found a true partner in AMC Consulting. Annmarie has an incredible understanding of our business and it’s clear she’s passionate about plant-forward products and sustainability. Our business has benefitted through the numerous press placements she secured for us while expanding our brand. Organized, strategic, and easy to work with - I highly recommend her for your PR needs.”