SuckerPunch Gourmet
The FOCUS
Like many emerging but fast-growing specialty food brands, SuckerPunch Gourmet faced the challenge of breaking through a crowded category and building stronger consumer awareness as it expanded into one of the leading pickle brands in the country.
AMC Consulting was engaged to drive meaningful press coverage and industry recognition, while also elevating the brand’s distinctive partnerships, collaborations, and storytelling opportunities.
In addition to securing media attention, AMC Consulting also guided the brand through strategic partnership and collaboration announcements, including initiatives such as its work with DESTIHL Brewery, helping to position SuckerPunch within broader food and beverage innovation conversations.
To kick off the program and introduce SuckerPunch’s product range in an engaging, experiential way, AMC Consulting organized a virtual mixology class for media. The session was led by an award-winning mixologist alongside SuckerPunch Gourmet CEO Alok Advani, creating a dynamic platform to showcase the brand’s versatility and personality.
KEY SERVICES
Virtual mixology media event with award-winning mixologist & CEO
Media relations
Product seeding
Recipe & product photography for pitching
Product award submission & partnership curation
“Annmarie came highly recommended to us, and I’m glad she did. She knows her stuff, collaborates openly, and can easily move between strategy and execution. She has worked with us on big ideas, created scrappy content when things were slow, and was consistently creative in finding angles for our brand. Annmarie has helped us gain press on new innovations, used her network to gain and plan media events, and amplified our brand messages both to B2C and B2B. I am happy to recommend her to anyone looking for a PR pro.”