PICKY BARS

The FOCUS

Like many small businesses during the COVID-19 pandemic, Picky Bars was forced to pivot quickly while seeking new and meaningful ways to maintain and grow consumer awareness in a rapidly shifting marketplace. AMC Consulting was engaged to help the brand navigate an evolving media landscape and changing consumer sentiment, while ensuring all communications remained aligned with Picky Bars’ core brand pillars and values.

AMC Consulting was later re-engaged to support communications around a significant milestone for the company, assisting with the announcement of its acquisition by Laird Superfood and helping to position the news for maximum visibility and positive media impact.

KEY SERVICES

  • Creative earned media & out-of-the-box pitch angles

  • Product seeding during COVID landscape

  • Proactive media relations despite reduced product launches/events

  • Press release & messaging for acquisition announcement

  • Press kit creation

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