IMPOSSIBLE FOODS

THE CHALLENGE

AMC Consulting was engaged as a contractor to support another agency in pursuing the Impossible Foods RFP, leveraging AMC’s strong expertise in consumer and lifestyle media relations. While the brand’s internal communications team had traditionally focused on business, tech, and thought leadership outlets, AMC was brought in to expand coverage into new verticals.

Collaborating closely with the agency of record and the Impossible Foods team, AMC helped secure national media placements, many in consumer-facing publications where the brand had not previously appeared.

The solution

A consistent effort for the launch of Impossible Sausage focused on earned media, product seeding, and virtual events.

• Media Relations

• Brand Messaging

• Product Seeding

• Virtual Media Event Planning