IMPOSSIBLE FOODS

THE FOCUS

AMC Consulting was engaged as a Fractional PR contractor to support another agency in pursuing the Impossible Foods RFP, leveraging AMC’s strong expertise in consumer and lifestyle media relations. While the brand’s internal communications team had traditionally focused on business, tech, and thought leadership outlets, AMC was brought in to expand coverage into new verticals.

Collaborating closely with the agency of record and the Impossible Foods team, AMC secured national media placements, many in consumer-facing publications where the brand had not previously appeared.

KEY SERVICES

A consistent effort for the launch of Impossible Sausage focused on earned media, product seeding, and virtual events.

• Earned consumer, lifestyle, wellness, & culinary media relations

• Product seeding for Impossible Sausage launch

• Virtual media event planning

• Brand messaging support

• Fractional PR Services