HAPPY VIKING

THE FOCUS

Launch Happy Viking, Venus Williams' plant-based protein brand, with national press impact, coordinating VIP interviews under embargo for Dyla Brands CEO Neel Premkumar and Venus Williams.

THE EXECUTION

To launch the new plant-based protein shake created by better-for-you beverage company Dyla Brands and co-founded by tennis champion Venus Williams, AMC worked to create an unprecedented media splash of national press. The launch centered around telling the brands unique founding story and pushing key messaging around the product’s Complete Body & Mind Macronutrients in outlets covering wellness, lifestyle, trade, and vegan interests as well as national broadcast. AMC worked closely with press, under embargo, coordinating both phone and email interviews for Dyla Brands Founder & CEO Neel Premkumar and Venus Williams. The launch was a success with the product selling out within 24 hours.

KEY SERVICES

A consistent effort focused on earned media, product seeding, events, and partnerships.

  • Media Relations

  • Media Product Seeding

  • VIP Interview Handling

  • Media Event Curation

  • Product Awards

  • Press Release & Messaging Creation

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