Cape Resorts

The focus

AMC partnered with Cape Resorts and its agency of record from 2020–2023 to lead media relations for the brand’s portfolio of distinctive hospitality properties, including Congress Hall, Beach Plum Farm, Virginia Hotel, and Baron's Cove. The strategy focused on continuously keeping Cape Resorts top-of-mind while highlighting the unique identity, seasonal offerings, and guest experiences at each property.

AMC developed tailored story angles that ranged from historic hospitality and luxury travel to farm-to-table dining and seasonal programming, helping create standout moments like the iconic Holidays at Congress Hall. In addition to securing evergreen local and national coverage, AMC worked to elevate Founder and Managing Partner Curtis Bashaw through trend commentary, business features, and hospitality thought leadership opportunities. Over three years, AMC helped Cape Resorts earned media triple in both volume and reach - over 23.8 billion impressions.