Cape Resorts
The focus
Continuously keep Cape Resorts on the map while highlighting the uniqueness and offerings of each property - from the historical Congress Hall and farm-to-table at Beach Plum Farm to luxury boutique Virginia Inn and Long Island favorite Baronʼs Cove. Raise the profile of Founder and Managing Partner, Curtis Bashaw.
The execution
Managing eight distinct hotel properties may seem challenging, but it presented an opportunity to craft unique narratives, set trends, and enhance media engagement. Beyond securing evergreen press, AMC focused on spotlighting seasonal highlights tailored to each property, creating standout moments like the iconic Holidays at Congress Hall.
For three years, AMC worked with Cape Resorts as a contractor through its agency of record to help secure both local and national opportunities, providing expert commentary for timely trend pieces, and securing full features to position Curtis as a leader in hospitality.
